NAME CALLING
Name calling is linking a person or an idea to a negative symbol in order to make the audience form a judgment to reject without examining the evidence. Propagandists often use derogatory language or words that carry a negative connotation when describing an enemy.
This poster is an obvious example of name calling, mainly because of the word “misleader”. The word “misleader” is printed in bold, big words in order to give emphasis of the literal meaning of the word and to convey the idea that Obama is an example of a misleader. The propagandist chose this word to arouse prejudice among the public by labeling Obama as a misleader, because the public obviously dislikes to be mislead. Even though there aren’t any evidences of how Obama is a misleader, the belittling term is used efficiently to carry out a negative connotation when looking at him. Just by looking at the poster, the audience instantly focuses on the word “misleader” and connects this idea to Obama.
This poster is an obvious example of name calling, mainly because of the word “misleader”. The word “misleader” is printed in bold, big words in order to give emphasis of the literal meaning of the word and to convey the idea that Obama is an example of a misleader. The propagandist chose this word to arouse prejudice among the public by labeling Obama as a misleader, because the public obviously dislikes to be mislead. Even though there aren’t any evidences of how Obama is a misleader, the belittling term is used efficiently to carry out a negative connotation when looking at him. Just by looking at the poster, the audience instantly focuses on the word “misleader” and connects this idea to Obama.