TRANSFER
Transfer is a technique when the propagandist takes something we heavily trust, and receives authority or acceptance from it, to make us believe that what he/she is promoting is right, justified, and credible.
This poster uses transfer to convincingly recruit soldiers for the U.S. Army. They use Uncle Sam, a symbolic character for peace and liberty, and his finger directly pointing at you feels as if you need to be in the army right at this moment. The propagandist used transfer to ensure the fact that their idea seems credible to the viewers. The emphasis on this picture goes on to the bold eye contact that uncle Sam is giving you, while he is also pointing his finger right at you as. When Uncle Sam, the bold iconic figure is staring right into your eyes trying to convince you to join the U.S. Army, without hesitation, you will feel that he’s a credible figure, and will feel the desire to join the Army.
This poster uses transfer to convincingly recruit soldiers for the U.S. Army. They use Uncle Sam, a symbolic character for peace and liberty, and his finger directly pointing at you feels as if you need to be in the army right at this moment. The propagandist used transfer to ensure the fact that their idea seems credible to the viewers. The emphasis on this picture goes on to the bold eye contact that uncle Sam is giving you, while he is also pointing his finger right at you as. When Uncle Sam, the bold iconic figure is staring right into your eyes trying to convince you to join the U.S. Army, without hesitation, you will feel that he’s a credible figure, and will feel the desire to join the Army.